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Blog
"Thank you very much Pepsi, for reminding me, I own my shelf space and I can do anything I want" John Nese
You really must check out the you tube video of John Nese his passion and knowledge are contagious but most of a ll I love the way
he turns down the Pepsi rep for what he believes is the right thing to
do. Something about the impatience in his voice when
he "immediately went out and found 25 brands of soda" gives a hint to
the real level of anger he held at that moment. I wonder if he doubted
himself somewhere between 25 and 250 different types of soda, when
people were saying "what are you doing with all these old things?". Big
business and big brands is often all too much about imposing. Using
rebates and contracts to squeeze the best position for the big guy.
Sometimes somebody like John pushes back but mostly the big guys keep
pushing. Recently we encountered something quite different, Gildan
(Probably the biggest, manufacturing 500 million garments in 2009) sent
us an e-mail asking us to spend £5000 of their money promoting the
Ultra T-shirt. No strings, hoops or conditions.
Well we wanted to engage our big customers and introduce many smaller potential customers to Gildan, so what to do.....
Give away a case of Gildan Ultra T-shirts, every week, for a year,
that is 72 T-shirts a week or 3744 T-shirts in total. All we will be
asking from you is for your e-mail address and name. Oh and if you win
you will have to send us a photo :-)
We are really looking forward to seeing where The T's end up.
Printed or Plain, with Clubs/teams/collages or added in to a print run
for Lady Gaga's concert, re-labelled perhaps....
Dave "Bulldog" Beattie Genesis Gym is down the road from our west London warehouse,
a little like PAG the founder owner Dave Beattie is often there. Dave
also is the world champion and world record holder at Squats. I'm not
sure what size T-shirt would fit Dave but probably our Oversize
T-shirts from anvil would be the ones to recommend.
Dave can squat 462.5 Kgs, that is about 33 boxes of T-shirts.
The gym is a really unique place. I doubt the internet revolution will
effect Genesis the way it has PAG. Our old showroom in Acton used to
have characters poping in all the time and we made enough margin to
chat and offer a different level of service. Now to stay competitive
our customer have to put their order on the computer for us. People
want to self serv and receive the best price but behind the automation
we have the best and most experienced staff in the industry. When the
are stock shortages or Gildan sell out of a colour our sales tend to go
up, as we work harder to fulfil orders than other distributors.
Where did your shirt come from?The are a few of good Butchers in west London, it seems pretty cool
when the butcher can tell you the farm your food came from or even the
name of the animal. Anvil's Cotton suppliers might just have to
start thinking up names for their bails of cotton. What might they call
their cotton? And can you think of a better place to send a bail than
Anvil? What will it grow into? A T-shirt, Polo, hood or sweatshirt? Keep your eyes on the soon to launch www.trackmyt.com/ and you might find out. Delivered without flapWhy did your box of T-shirts get delivered with a flap missing??....
Well all our factory sealed cartons come with four flaps on the top,
when we fill our shelves the front flap is cut just above the main body
of the box. This means we can reach in and easily pull T-shirts Hoods
or Polos.
The beauty of this is we can also re-use the boxes for your order of
T-shirts, Hoods or Polo shirts. Cutting the flap is a bit like removing
your appendix.The is a cut but you function just as well without it.
We also use the spare flaps for stock checks or whatever else we need
to note. The Gildan white boxes are particularly nice for writing on
but we use Anvil, Hanes and Fruit all the time too.
Now I know some other distributors buy recycled cardboard but we rarely see the original manufacturers boxes. Where do they go?
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